Privacy, cookies, data use and terms.
This page explains how PerformID handles website visitors, enquiries, demo users, event operators, athletes, investor contacts and people whose event or performance data may appear in PerformID outputs.
Privacy Policy
PerformID uses personal data to operate its website, respond to enquiries, provide demos, support event and organisation operators, and create athlete-facing performance identity outputs when relevant event data has been provided or authorised.
Who this policy applies to
This policy applies to visitors to perform-id.com, people who contact PerformID, demo users, event organisers, club or gym operators, investor contacts, athletes whose data is entered into a PerformID demo or product workflow, and participants whose data is supplied by an event organiser, timing provider, club, gym, academy or other sports organisation.
Information we may collect
- Contact and enquiry data: name, email address, phone number, organisation, role, message content, event details and sales or support notes.
- Website and analytics data: page visits, referral sources, device and browser information, interaction events, form conversion events and technical logs.
- Demo and local profile data: athlete names, gym or club names, country, selected images, demo scores, badges, share settings and locally generated profile URLs entered into prototype experiences.
- Event, registration and participant data: participant names, contact details, date of birth or category where supplied, gender/category, event name, entry category, ticket/order ID, club/team, waiver or registration status, bib number, timing chip ID, wave/start time, finish time, split times and result status.
- Athlete performance data: scores, ranks, percentiles, benchmark bands, station results, reps, loads, times, event badges, progress history, comparison outputs and share-card content.
- Operator and investor data: workspace activity, import templates, data quality summaries, reports, commercial correspondence, meeting notes and investor access interactions.
- Connected training context if enabled: high-level training, readiness, sleep, recovery or activity insights from services such as Apple Health, WHOOP, Oura, Garmin or Strava. These features are optional and should be treated as sensitive.
How we use personal data
| Purpose | Examples | Likely lawful basis |
|---|---|---|
| Respond to enquiries and demo requests | Replying to contact forms, investor requests, walkthrough requests and operator questions. | Legitimate interests, consent where required, or steps before entering a contract. |
| Provide website and demo functionality | Estimator tools, athlete card previews, operator demo flows, local profile previews and investor session access. | Legitimate interests, consent for optional inputs, or contract where a service is agreed. |
| Create athlete and event outputs | Athlete profiles, scorecards, badges, leaderboards, reports, comparison views and public profile links. | Contract, legitimate interests, consent where appropriate, and event-operator instructions where PerformID acts as processor. |
| Improve PerformID products | Aggregated performance trends, product QA, debugging, conversion analysis, scoring presentation and data-quality improvements. | Legitimate interests, with safeguards such as aggregation, minimisation and access controls. |
| Comply with legal and security obligations | Security monitoring, abuse prevention, accounting records, legal claims and regulatory requests. | Legal obligation and legitimate interests. |
Event operators, athletes and controller roles
For some deployments, PerformID may act as a processor for an event organiser, gym, club, academy, school, timing provider or organisation that supplied the underlying participant data. In other contexts, PerformID may act as an independent controller for website enquiries, demos, analytics, sales communications, product development and public PerformID-managed profile experiences. The applicable contract or data processing terms should set out the specific roles for a live customer deployment.
Sharing data
We may share personal data with trusted providers that help us host the website, process forms, manage analytics, operate communications, provide development tooling, deliver event services, store files or support customer operations. Current website services may include Plausible Analytics for privacy-focused analytics and Formspree for enquiry form handling. We do not sell personal data.
Public profiles and sharing
PerformID may create public or shareable athlete profiles, cards, badges and links where the athlete, organiser or product configuration enables this. Public outputs should use only the information needed for the profile experience, such as athlete name, gym/club, country, event, score, benchmark, badges and selected result insights. Private or sensitive connected training data should not be shown publicly unless the athlete has chosen to make a specific insight public.
Retention
We keep data only for as long as it is needed for the purpose collected, including product delivery, event profile availability, support, security, legal obligations, accounting, dispute protection and product improvement. Enquiries are reviewed periodically and deleted or archived when no longer needed. Demo data stored in your own browser can usually be removed by clearing site data. Event data retention should be agreed with the relevant operator for live deployments.
Data Use & GDPR
PerformID turns event and athlete activity data into useful identity, reporting and engagement products. The source of truth for verified performance outputs should be official event data, operator-approved data or athlete-provided data that is clearly marked as demo or unverified.
Verified event data
Verified event data may include results, ranks, divisions, category positions, finish status, score movements, raw station results, timing identifiers, badges and benchmark bands. Where data is verified, athletes may be able to customise presentation, images, share stories or selected badges, but they should not be able to alter official scores, ranks, event results or verified badges.
Connected training and wearable data
Connected training or wearable insights are supporting context only. They may help explain preparation, training consistency, recovery or race-week patterns, but they should not replace verified event performance. Health, recovery, sleep or readiness data can be sensitive; exact values should be private by default and shared publicly only when the athlete has made an informed choice to do so.
Children and younger athletes
PerformID may be demonstrated for academies, schools, youth sport, clubs and development pathways. Where children or young athletes are involved in a live deployment, the relevant organisation should ensure appropriate notices, permissions, safeguarding controls and age-appropriate privacy information are in place. PerformID should minimise data, avoid unnecessary public exposure and apply suitable access controls for younger athletes.
Aggregated and anonymised insights
PerformID may use aggregated or anonymised data to understand event trends, improve product functionality, benchmark categories, report operator value, support sponsor reporting and improve scoring presentation. Aggregated sponsor or operator reports should avoid identifying individual athletes unless the athlete profile or event output is already intended to be public.
Your rights
Depending on the circumstances and lawful basis, you may have the right to be informed, access your personal data, correct inaccurate data, request deletion, restrict processing, object to processing, request portability, withdraw consent where consent applies, and challenge solely automated decisions with legal or similarly significant effect. To exercise rights, email hello@perform-id.com and include enough detail for us to identify the relevant enquiry, event, profile or operator workspace.
Complaints
If you are in the UK, you can complain to the Information Commissioner's Office if you believe your data protection rights have not been respected. We would appreciate the chance to review and resolve the issue first where you are comfortable contacting us.
International transfers and processors
Some providers may process data outside the UK or European Economic Area. Where this happens, PerformID should use appropriate safeguards such as adequacy regulations, standard contractual clauses, transfer risk assessments or equivalent protections required by applicable data protection law.
Security
PerformID uses proportionate technical and organisational measures for its stage and product context, including limiting access to operational data, using reputable service providers, reducing unnecessary data collection and separating demo experiences from live customer systems where practical. No website or online service can guarantee absolute security.
Terms of Use
These terms apply when you use the PerformID website, public demos, estimator tools, investor materials and downloadable resources. Paid services, event delivery, data processing, licensing and integrations should be covered by separate written terms.
Permitted use
You may use the site for lawful business, event, sport, investor, partnership or athlete-interest purposes. You must not misuse the website, interfere with availability, attempt unauthorised access, upload malicious content, scrape the site at scale, impersonate others or use the website to infringe rights.
Demo content and estimates
Some profiles, scores, athletes, operator dashboards, sponsor values, ROI figures, package estimates and commercial examples are illustrative. They show how PerformID may work and should not be treated as official event results, guaranteed prices, investment advice, medical advice, coaching advice or guaranteed commercial outcomes.
Investor materials
Investor pages and decks may contain confidential, forward-looking or commercially sensitive information. Access does not grant permission to redistribute, publish or rely on the material as investment advice. Any investment decision should be based on formal documentation and independent advice.
Intellectual property
PerformID owns or licenses the brand, website design, copy, visuals, interface patterns, product concepts, demo flows, scoring presentation, reports and downloadable materials unless otherwise stated. You may not copy, reproduce, sell, white-label or commercially exploit them without written permission.
Third-party services and links
The website may link to or use third-party services such as analytics, forms, hosting, email, event platforms, social networks, race systems or downloadable files. Those services may have their own terms and privacy notices. PerformID is not responsible for third-party sites that it does not control.
Availability and liability
The website is provided on an as-available basis. We do not guarantee that it will always be available, uninterrupted, secure, error-free or suitable for a particular purpose. Nothing in these terms excludes liability that cannot be excluded under applicable law.
Changes
PerformID may update the website, demos, legal information and these terms as the product, service providers, legal requirements or commercial model change. The last updated date shows when this legal page was most recently revised.
Contact
For privacy, data protection, website terms, event data, investor access, partnership or demo questions, contact PerformID by email.
When making a privacy or data request, include the event, athlete profile, operator workspace, form submission or email address that the request relates to. This helps us locate the relevant data and respond appropriately.
Email the PerformID team.
Use this route for legal, privacy, partnership, operator and demo questions.