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Gym Intelligence Demo

Turn event activity into gym retention and revenue signals.

See follow-up tasks, revenue at risk and which operators are creating value.

Demo forecast: modelled sample member, event and follow-up data. Not live customer results.
Gym case study Operator view
View member profile View event report
Gym ROI Overview

£14.8k influenced revenue, £3.4k open this month.

Sample owner view using tracked actions from event leads, reassessments, retained members and coaching follow-up.

Monthly revenue protected£5.6kFrom retained at-risk members and overdue reassessments.
Monthly revenue opportunity£3.4kOpen pipeline across leads, upsells and testing.
Platform payback2.8xEstimated return from tracked gym actions.
£14.8k influenced revenue 23 members saved from churn 5 high-value members at risk 12 event leads ready for follow-up
Active connected members118Gym members linked to PerformID profiles.
+18 this quarter
Members assessed86Tested through events or operator sessions.
73% coverage
Monthly revenue protected£5.6kRetention value tied to risk and reassessment actions.
23 members saved
30-day opportunity£3.4kOpen lead, upsell and testing value.
18 actions open
Event conversion value£6.2kNew membership value from linked events.
12 converted
Avg converted athlete£517Membership plus first programme or report sale.
+£74 vs target
Revenue at risk£1.1kHigh-value members needing intervention today.
5 members
PERFORMID payback2.8xEstimated tracked return this month.
Owner-ready
Revenue Pipeline

£3.4k open this month by sales stage.

New event leads31£4.8k value
28% convert targetImport to CRM
Profile viewed19£3.1k value
61% of leadsSend gym offer
Offer engaged12£2.2k value
63% conversionBook call
Trial booked7£1.7k value
58% conversionConfirm visit
Converted12£6.2k won
£517 avg valueOnboard member
Upsell ready18£2.3k value
Premium fitOffer coaching
Retention save5£1.1k/mo risk
Due todayCoach follow-up

Next action rule: every lead, upsell and save is assigned to an owner before it counts as open monthly opportunity.

Member Performance Intelligence

Priority members with business actions.

MR

Maya Reed

Active unlimited member. Improving fast, high engagement, ready for competition track upgrade.

£89/mo
Performance trend+8 since ATHX London Engagement trend3 profile views, 2 shares Recommended productCompetition track upgrade Commercial labelUpsell ready
Strength
65
Speed
76
Power
66
Endurance
80
Mobility
60
Readiness
72
Revenue Attribution

How £14.8k influenced revenue is calculated.

Membership conversions£6.2k
Premium coaching upsells£2.3k
Advanced tests and reports£1.4k
Small-group upgrades£1.8k
Retained at-risk members£2.4k
Event reactivation£700

Demo forecast attribution: values are modelled from sample conversions, retained members, completed reassessments, programme purchases and report sales.

Event To Commercial Action

Where member value comes from.

ATHX London → PerformID Event Ops → Maya Reed

CrossFit Glasgow member → Competition track upgrade.

£89/mo
HYROX London → Local test team → Leo Grant

Event lead → Trial booked → Youth development offer.

£517
Youth Combine → Coach-led session → Ava Campbell

Parent report interest → Development plan opportunity.

£149
Retention And Engagement Signals

£1.1k monthly revenue at risk today.

5 high-value members showing disengagement risk

Attendance and testing frequency have dropped since their last event.

Due today
12 reassessments overdue

Reassessment window missed by 14 days or more.

Book testing
8 members ready for premium coaching

Score, engagement and improvement signals indicate readiness.

Offer programme
12 event leads ready for follow-up

Profile views and offer clicks show active intent.

Contact leads
Commercial Trend

Labeled owner metrics, last 90 days.

Revenue influenced
£14.8k
Retention uplift
+8.6%
Conversions
12
Reassessments
36
Programme uptake
18

Hover detail equivalent: value, count and owner action are visible without needing to decode chart colours.

Members At Risk

Retention saves ranked by monthly value.

Member Monthly Value Last Test Attendance Performance Risk Reason Intervention Protected
Lee Harrison
Unlimited member		£21942 days-31%StalledNo reassessment bookedCoach call today£219/mo
Ruby Clarke
Competition track		£18938 days-24%-3 scorePost-event drop-offInvite to next event£189/mo
Olivia Harris
Unlimited member		£16955 days-18%No changeMissed testing windowBook reassessment£169/mo
Ben Wallace
Small group		£14961 days-29%Fatigue flagReduced coach interactionAdjust programme£149/mo
Hannah Price
Youth development		£12947 days-21%StalledParent report unopenedParent follow-up£129/mo
Event And Operator Performance

Which activity is worth repeating?

Event / Operator Best Commercial Path Athletes Tested New Members Revenue Influenced Follow-Up Quality Signal
ATHX London
PerformID Event Ops		Event → athlete profile → membership conversion468£6.2k82%Repeat format
HYROX London
Local test team		Event → profile viewed → trial booked293£2.1k64%Improve follow-up
Youth Combine
Coach-led session		Event → parent report → development plan346£3.8k76%Scale locally
Turf Games
Partner operator		Event → athlete card → low follow-up211£94041%Review operator
Leaderboards

Athlete and member momentum.

Coach And Programme Effectiveness

Coaching outcomes tied to revenue.

CoachMembersAvg GainRetentionRecoveredUpsellProgramme Revenue
Fraser
Competition track		28+7.891%4£1.6k£4.2k
Isla
Youth development		22+6.488%3£920£2.7k
Mo
Engine block		19+5.184%2£610£1.9k
Competitive Benchmarking

Modelled benchmark sample for demo review.

Local gyms: event conversionTop 31%
Regional network: member improvementTop 24%
National network: testing frequencyTop 38%
National youth sample: developmentTop 18%

Modelled sample for demo review. Replace with verified gym, event and member data after deployment.